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Audiobook Version is Available

The first step to helping people heal is through hospitality


“Michael Sonick’s business is to use his medical expertise to keep dental patients healthy. But he’s acutely aware that his deeper calling is to use his hospitality gifts to make people feel better. That insight no doubt separates his practice from the pack, and his lessons are applicable to any customer-facing business. ”

  Restauranteur - Gramercy Tavern, Union Square Café, Shake Shack


What if every health care practice was based on honesty, integrity and compassion?


  • Have you ever felt the pressure to "sell" rather than educate?

  • Are you naturally more comfortable with facts and information than relating with others?

  • Do you find it difficult to establish trust with your patients? Do they believe that their care and well-being are your top priority? 

  • The truth is people, desire to be cared for by their physicians. The current system treats people like numbers. It is your job as the physician to break free from the current system and its culture and break down the barriers with your patients. 

Michael Sonick pw.jpg

Michael Sonick, DMD

Michael Sonick, DMD, is an internationally-known, highly-regarded authority in the field of Dental Implantology and Periodontology.  He completed his undergraduate degree at Colgate University and received his DMD at University of Connecticut School of Medicine and his certificate in Periodontology at Emory University. He received his implant training at Harvard University as well as the Branemark Clinic in Gothenburg, Sweden.
A full-time practicing periodontist in Fairfield, Connecticut, he is also a frequent guest lecturer in the international program at New York University School of Dentistry and the University of Connecticut School of Dental Medicine.  He lectures worldwide on the subject of esthetic implants, periodontal plastic surgery, bone regeneration, comprehensive treatment planning and the delivery of exceptional customer service.  He is the author of the book Treating People Not Patients and editor of the multi-language textbook Implant Site Development.  He serves on the editorial boards of numerous journals, including the Compendium of Continuing Education, the Journal of Cosmetic Dentistry, Inside Dentistry, Dentistry Today, and also writes and publishes numerous papers in peer-reviewed journals.
Dr. Sonick is a diplomate of the American Board of Periodontology, a diplomate of the International Congress of Oral Implantology, a fellow of the International Team for Implantology, a fellow of the International Society of Periodontal Plastic Surgeons, and an Eagle Scout.  His mission is to improve the quality of patients lives as well as the lives of everyone he meets.

Let's change the culture of healthcare together!

In the course, Treating People Not Patients, Dr. Mike Sonick gives us the framework for growing a practice based on providing great service to patients. Dr. Mike will show you how an emphasis on hospitality, combined with a patient-centric experience, will help you connect with and serve your patients.


"Dr. Mike Sonick’s book Treating People Not Patients is a call to action for the future of medicine.  In a world where exponential technology is able to handle the mountain of data, paperwork, and machines, isn’t time that our physicians focus on patients as humans? It is rare to find a master surgeon who understands the importance of human connection in healing.  Dr. Mike Sonick shares with us his insights and passion regarding the importance of connecting with his patients, his team, his colleagues, his teachers, and his students.  Mike shares an enjoyable blend of true stories and specific teaching’s that model what being an extraordinary healthcare provider really means.”


Founder, XPRIZE, A360, Singularity Univ., Author, Abundance, BOLD, Future is Faster Than You Think and, LIFE FORCE.

"Dr. Sonick’s book is a reminder, particularly for those in medicine and dentistry, that individuals are at the core of any business model—something many practitioners seem to have forgotten. Using powerful stories from his life and practice, he shows the necessity of improving the quality of the patient-doctor human connection and makes a case for a customer-centered and hospitality-driven approach to treating patients." 


Founder, Strategic Coach

Wall Street Journal and USA Today bestselling author


"Mastering relationships is the shortcut to success and Mike is definitely an expert on this topic. Our friendship allowed me to admire his skills with people and by knowing his business I was able to see how he translated these skills to his patients and team. Creating a genuine, welcoming, cozy and professional environment is an art and this book outlines many useful suggestions to become better at it. Modern consumers want more than just a good dental treatment, people today expect unique experiences, so we shouldn't miss the opportunities to learn more about how to create meaningful moments in our daily work.  In this art, Mike is a master.”


Founder and CEO of Digital Smile Design

"With today’s compelling focus on productivity and efficiency, personal relationship skills have fallen behind. Building relationships are paramount in developing a dental practice culture that not only benefits your team but your patients as well. I hope that this book will provide you with the ability to link your own clinical excellence and consider ways to incorporate that excellence into providing memorable and long-lasting relationships. This book has become a must-read at the Kois Center.”


The Kois Center, Founder and Director University of Washington School of Dentistry, Affiliate Professor, Graduate Restorative Program

The Compendium of Continuing Education in Dentistry, Consulting Editor


"This wonderful book by Michael shows how dedicated he is as a human being to treat his patients with grace and humility. Besides having great surgical capabilities Michael has always been a warm and passionate human being. It should always remind us that we are not just doing procedures, but we are treating people. Too many times we forget that and Michael’s book is a perfect reminder that we should always remember that people come first procedures just help them.”


Clinical Professor of Periodontology and Director of Implant Education - Columbia School of Dental Medicine

Readers Quotes

"I hope this book will provide you with the ability to link your clinical excellence and consider ways to incorporate that excellence into providing memorable and long-lasting relationships. This book has become a must-read at the Kois Center."

John C. Kois, DMD MSD

The Kois Center, Founder and Director

The book is now available!

Treating People Not Patients is finally available on Amazon!

Go online and get your copy; available as hard cover, paper back, kindle and audiobook.

First chapter is on us

Listen the first chapter of the book for FREE

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